ProSense · a human-centered company turning engineering into revenue
Through 2024 we sold discovery phases and billed by the hour. Now you buy a working system at a price fixed before we start, with the end date written into the contract.
If our estimate is wrong, the extra weeks are on us.
Four weeks at a price fixed before we start. Either side can stop at the end of week one.
A one-page product spec with the scope, the price and the dates, 48 hours after a 30-minute call. Free.
info@prosense.digital
Founder Asia Solnyshkina, CTO Max, Head of AI Artem Baranov and 37 engineers, designers and product people. Meet the team
For CEOs, CFOs and CMOs who stopped trusting the reports
We find where the two figures split, fix how the numbers are collected and build one funnel that every team reads the same way.
Read moreFor marketing, product and operations heads with no engineers of their own
We turn the request into a one-page spec with an owner and a date, and ship it within weeks, without taking hours from your IT team's plan.
Read moreFor CEOs and COOs who were told to “do AI”
We wind it down and start again from one routine task, the one that costs your team the most hours. You judge the result by a number you already track.
Read moreHow a project starts
Every project starts with one four-week sprint, priced before day one. At the end of week one either side can stop. You then pay a quarter of the sprint price, or nothing if you found the week useless.
A link to the work in progress. On data and AI projects, a map of how things run today and a baseline of your numbers.
The code we write for you is your company's. The repository, domain, cloud and analytics accounts are in its name from day one.
Claude, Anthropic's AI model, writes most of our code. An engineer reviews every change before it reaches you.
Our method
We call it Data-First Development. Asia Solnyshkina, our founder, wrote about the principle in Entrepreneur in December 2025. In a sprint it comes down to four things you get.
one page with the result, the price, the date and what week one must show
the product spec, kept up to date as the work teaches us
the work in progress, open in your browser by the end of week one
what another team needs to take the work over
Proof
Fintech web product
900,000+ people a monthuse the fintech web product we have built since its 2024 launch.
Asia Solnyshkina, our founder, has been its product owner from the start. The contract is in its third year.
Streaming platform
6 millionsubscribers and 1 billion hours watched on a streaming platform we work with now. These are the platform's own numbers.
Pharma loyalty program
5×active users after we rebuilt a pharma company's loyalty program and connected it to mobile.
Fintech trading apps
5 monthsfrom zero to launch for native iOS and Android trading apps with full brokerage integration.
Careers site
2.5×the application rate after we rebuilt a careers site with SAP integration.
On a call we can show you the dashboard behind each result, if that client agrees.
Marketing teams
An AI workspace that assembles on-brand landing pages and A/B tests from components your engineers approved. Marketing can publish a page the same day.
Sales and B2B teams
You draft the deck with AI. Prezence rebuilds it on your company's .pptx template, with native charts you can edit.
Anyone with servers
Every night it checks your servers, sites and deploy pipelines. By morning you know what is dangerous, how to fix it and what each fix costs.
info@prosense.digital
Asia writes the scope of every new project herself and works with clients every week.
She is an Associate Member of the academy that judges the Webby Awards and a Stevie Awards judge. She has written for Entrepreneur.
The call takes 30 minutes. You talk to Asia Solnyshkina and the architect who would lead your project. If another team would suit you better, we say so on the call.
On a 30-minute call you tell us the problem. Then you get a one-page reality contract: the result, the price, the end date and what week one must show.
At the end of week one either side can stop. You then pay a quarter of the sprint price, or nothing if you found the week useless.
Four weeks at a price fixed before we start. Either side can stop at the end of week one.
On a 30-minute call you tell us the problem. Within 48 hours Asia Solnyshkina and the architect who would lead the work send you a one-page product spec (PRD) with the scope, the price and the dates.
The spec is a living document: if you start a sprint, we keep this same page up to date. If you do not, the page is yours, and any team can work from it.
A one-page product spec with the scope, the price and the dates, 48 hours after a 30-minute call. Free.
Or write to info@prosense.digital. We reply within one business day.
For CEOs, CFOs and CMOs who stopped trusting the reports
Marketing has a third figure, and Google and Meta both take credit for the same sale. The weekly report takes a day of spreadsheets. The board meeting still ends with “we'll get back to you on that.”
info@prosense.digital
First we find where the sales and finance figures split and fix how your numbers are collected. Then we build one funnel, from first click to renewal, that sales, finance and marketing read the same way.
Holdout tests, where one group of customers is kept away from a channel, show what that channel adds. On top of the funnel we build the tool your teams use to decide where the marketing budget goes, and it stays yours.
You get a map of how your numbers are collected today and a baseline: the revenue Sales reports, the revenue Finance reports, and the part of the gap that neither team can explain. At the end of the sprint we measure that part again the same way, so you see how much of it closed.
A 30-minute call with Asia Solnyshkina and the architect who would lead the work.
info@prosense.digital
For marketing, product and operations heads with no engineers of their own
Your in-house team has its own project to finish first. The agency is quoting a second site while the first one is still unfinished, and it is unclear who owns the code or the accounts it runs on.
info@prosense.digital
Each request becomes a one-page product spec with a scope, an owner and a date, and ships within weeks. In week one we map who owns each system and who answers for what.
The accounts are in your company's name from day one, and the work takes no hours from your IT team's plan. Some clients have worked with us this way for years.
We have built a fintech's web product since it launched in 2024. 900,000+ people use it each month. It had 140+ releases in 2026, and the contract is in its third year.
For a global FMCG group we support five brand sites under a service-level agreement. Every change goes to a staging copy first, so launches go live without taking a site down.
Add-on
Forj is our AI workspace. It started at that fintech, where every new landing page had to be built in code and the growth team waited two weeks for it. Forj assembles on-brand pages and A/B tests from components approved once by engineers, yours or ours. Marketing then publishes the same day. The growth team there has published 130+ pages with it.
See ForjA 30-minute call with Asia Solnyshkina and the architect who would lead the work.
info@prosense.digital
For CEOs and COOs who were told to “do AI”
Every vendor is pitching you a platform. Your team has tried a few chatbots, and the routine work still takes as many hours as before.
info@prosense.digital
Together we pick one routine task, the one that costs your team the most hours. Before we automate anything we do the boring part: we write down each rule and its owner and mark where the process breaks.
Then we connect an AI model and take the process live, inside your site or back office, or as a separate internal tool. You judge it by a number your business already tracks, and only then do we pick the next task.
Claude, Anthropic's AI model, writes most of the code on our projects. An engineer reviews every change before it reaches you. Our founder and our Head of AI are Claude Certified Architects.
Add-on
Prezence started on a project for a B2B client that made new presentations every week. You draft the deck with AI, and Prezence rebuilds it on your company's .pptx template, with native charts you can edit.
See PrezenceA 30-minute call with Asia Solnyshkina and the architect who would lead the work.
info@prosense.digital
The same terms apply to every project, whichever problem brought you here. Your company signs with ProSense Digital LLC, registered in Delaware.
Four weeks at a price fixed before we start. Either side can stop at the end of week one.
A one-page product spec with the scope, the price and the dates, 48 hours after a 30-minute call. Free.
info@prosense.digital
A result with a date
Each sprint runs four weeks at one price, agreed in writing with its scope before it starts. The reality contract, one page we both sign, names the result: the working system you get and its end date. We price by the sprint because hourly billing rewards slow work.
If our estimate is wrong
We finish the agreed scope at the agreed price, and the extra weeks are on us. If the date slips, you hear about it the day we see it.
Stopping at the end of week one
At the end of week one, either side can stop. You then pay a quarter of the sprint price. If you found the week useless, you pay nothing. The rule is the same whichever side stops.
Response
You talk directly to the engineers who build and review your code. We reply within one business day.
Ownership
The code we write for you belongs to your company. So do the repository, domain, cloud and analytics accounts, from day one. Components we reuse across clients are licensed to you, and the contract names each one.
People
Asia Solnyshkina, our founder, writes the scope of every new project with the architect who will lead your team. We run that team and answer to you for each sprint.
Claude
Claude, Anthropic's AI model, writes most of the code. An engineer reviews every change before it reaches you. This is what lets us carry the risk of a wrong estimate.
We call it Data-First Development. The data model and the unit economics come before the interface, and before we design a screen we agree on the number the work should move. Asia Solnyshkina wrote about the principle in Entrepreneur in December 2025. In a sprint it comes down to four things you get.
Before day one
One page signed before each sprint: the result, the price, the end date and what week one must show. The terms on this page apply to every sprint.
The page you judge week one by.
From day one
The product spec: scope, owner, dates and the number the work should move. Asia writes the first version, and the team updates it whenever the work teaches us something. The sprint price covers the scope in the reality contract.
A spec that always describes what is being built now.
Week one
On a site or product, the work in progress runs on a test copy you can open in your browser. On a data or AI project, week one gives you a map of how things run today and a baseline of your numbers.
A link, or a baseline, by the end of week one.
Each milestone
The documentation another team needs to take the work over, whether that is your own team or a new vendor. The code and accounts are already yours.
A handover built to take about a day.
Pick the one that costs you the most. The first step is a 30-minute call.
On a 30-minute call you tell us the problem. Then you get a one-page reality contract: the result, the price, the end date and what week one must show.
At the end of week one either side can stop. You then pay a quarter of the sprint price, or nothing if you found the week useless.
Four weeks at a price fixed before we start. Either side can stop at the end of week one.
On a 30-minute call you tell us the problem. Within 48 hours Asia Solnyshkina and the architect who would lead the work send you a one-page product spec (PRD) with the scope, the price and the dates.
The spec is a living document: if you start a sprint, we keep this same page up to date. If you do not, the page is yours, and any team can work from it.
A one-page product spec with the scope, the price and the dates, 48 hours after a 30-minute call. Free.
Or write to info@prosense.digital. We reply within one business day.
Four weeks at a price fixed before we start. Either side can stop at the end of week one.
A one-page product spec with the scope, the price and the dates, 48 hours after a 30-minute call. Free.
We built custom software for enterprises the way most of the industry did. A discovery phase and estimates in hours came first, then a team of engineers shipped a release every few weeks.
For a global pharma group we built regional web platforms and ran a loyalty program. We took on a global FMCG group's brand sites under a service-level agreement, worked on a streaming platform and built a fintech's web product from the day it launched. Big projects, well built and billed by the hour.
Clients had been paying us by the hour for engineers to write code by hand. AI could now write most of that code, so those hours had stopped being worth the money. We could have kept selling them for a few more years. We decided to stop.
We rebuilt the company around Claude, Anthropic's AI model, which now writes most of the code. Our people learn your business and write down its rules. They decide what to build and review every change Claude makes.
Because Claude writes most of the code, we can carry the risk of a wrong estimate. Each four-week sprint has a price fixed before it starts, and if we estimated wrong, the extra weeks are on us.
Read what a sprint price covers. It fits on one page.
Read the terms40 people: engineers, designers and product people. We work remotely from North America to Australia, so someone on the team is awake when you are.
Founder
Her 40-person remote team has never once needed a memo about synergy.
Writes the scope of every new project and joins your first call. Claude Certified Architect.
CTO
Strict about the code, generous with everything else.
Head of AI
Art director turned AI lead; still insists the spacing be correct.
Claude Certified Architect.
Project manager
The reason Friday’s date stays Friday’s date.
Project manager
Turns “we’ll see” into a schedule.
On the first call you meet the architect who would lead your project.
The call takes 30 minutes. You talk to Asia Solnyshkina and the architect who would lead your project.
On a 30-minute call you tell us the problem. Then you get a one-page reality contract: the result, the price, the end date and what week one must show.
At the end of week one either side can stop. You then pay a quarter of the sprint price, or nothing if you found the week useless.
Four weeks at a price fixed before we start. Either side can stop at the end of week one.
On a 30-minute call you tell us the problem. Within 48 hours Asia Solnyshkina and the architect who would lead the work send you a one-page product spec (PRD) with the scope, the price and the dates.
The spec is a living document: if you start a sprint, we keep this same page up to date. If you do not, the page is yours, and any team can work from it.
A one-page product spec with the scope, the price and the dates, 48 hours after a 30-minute call. Free.
Or write to info@prosense.digital. We reply within one business day.
Washington, DC area. I work across US, European and Latin American time zones.
Founder of ProSense.
Product leader since 2013. I have led product and engineering work for clients in pharma, FMCG, streaming and fintech. I founded ProSense in 2018, rebuilt it around AI in 2025 and still work with clients every week.
You talk to me and to the architect who would lead your project, for 30 minutes. If another team would suit your project better, I tell you on the call.
I write the scope with the architect who will lead your team: a one-page product spec with the number it is meant to move. If that number shows the project will not pay off for you, I tell you before we start. Week one is the second check: if you find it useless, you pay nothing for it.
I have been product owner on a fintech web product with 900,000+ monthly users and on a streaming platform serving national telecom operators. When you face a trade-off, I recommend a product decision and explain why.
I have told clients to stop paying us. Several used our exit kit to move the work to their own teams and later came back to us with new projects.
A fintech web product, 900,000+ monthly users
Product owner since its 2024 launch. 140+ production releases in 2026, and 130+ landing pages the growth team has published through Forj. The contract is in its third year.
A streaming platform for national telecom operators
Owned search, analytics, subscriptions, retention and promo for a white-label platform across nine operators in Central Asia and Eastern Europe. In an A/B test of the new cancellation flow, 1.5× as many subscribers who had started to cancel chose to stay.
Brand sites and loyalty for a global pharma group
Ran the loyalty program and all of the brand sites for one market, as part of our enterprise work before ProSense was rebuilt around AI in 2025.
Excerpts from client reference letters. Full letters on request.
“Ms. Solnyshkina formalized the system's data models, mapped the interaction between the platform components, clarified zones of responsibility, and established a practical decision logic for how product and engineering changes should be prioritized based on business metrics.”
“This approach led to a fundamental change in the platform's architecture — specifically its modularity, scalability, and white-label capabilities. This directly resulted in significant commercial outcomes.”
“Ms. Solnyshkina implemented a fundamentally new approach for management of digital products and advertising campaigns. Her method was based on data and a direct, measurable link between product architecture, user behavior, and client business results.”
Data-First Development
A delivery method where the data model and the unit economics come before the interface. Written up in Entrepreneur (December 2025), taught in a university product course, used on every ProSense project.
Forj, Prezence, T12n
Three products that grew out of problems we kept seeing on client projects. Forj builds on-brand pages and A/B tests for marketing, Prezence rebuilds AI-drafted decks on your company's template, and T12n checks your servers, sites and deploy pipelines every night and sends a morning brief.
Claude
Artem Baranov, our Head of AI, and I are Claude Certified Architects. We build software with Claude, and an engineer reviews every change it writes.
Earlier, 2013–2018
Led product at a digital agency, including web projects for the Sochi 2014 Olympic Games that the Webby and Lovie Awards recognized.
Founded ProSense, 2018
Founded as a custom enterprise software team. Since 2018: 38 client organizations, 8 of them enterprise groups, and 100+ projects. Rebuilt around AI in 2025.
Judge, Campaign Tech Awards
Campaign magazine's awards for marketing technology, London.
Judge, Stevie Awards for Women in Business
2025 and 2026. Thought Leadership and Achievement judging committee.
Judging panel, BIG Awards for Business
Business Intelligence Group, 2024.
Associate Member, International Academy of Digital Arts and Sciences
The body that judges the Webby, Lovie and Anthem Awards. Webby juror, 31st season.
Speaker, IEEE
Talks on what AI does to engineers and the teams around them.
Webby Awards, Official Honoree, 2015
Technical Achievement, for “Sochi 2014: Live Infographics”.
Webby Awards, Official Nominee, 2014
City and Urban Innovation, for the Sochi 2014 “Accessibility Map”.
The Lovie Awards, Bronze and People's Lovie, 2014
Mobile apps, Community and Social, for “Accessibility Map”.
CIO.com, March 2026
On how AI is changing the economics of software development, and who gets the savings.
diginomica, October 2025
Women in Tech Week profile: from journalist to software agency CEO.
Entrepreneur, December 2025
My article on how I built a framework to reach product-market fit faster.
Cybernews, July 2026 · Nearshore Americas, August 2026
On executives who went cold on AI, and on what AI means for services firms.
Grit Daily · HackerNoon · CO— by the U.S. Chamber of Commerce · Korn Ferry Briefings · GoBankingRates
Interviews and commentary, 2025.
Snowpal Podcast · Leman Tech Leadership Podcast
Two conversations about founding and running ProSense.
On a 30-minute call you tell us the problem. Then you get a one-page reality contract: the result, the price, the end date and what week one must show.
At the end of week one either side can stop. You then pay a quarter of the sprint price, or nothing if you found the week useless.
Four weeks at a price fixed before we start. Either side can stop at the end of week one.
On a 30-minute call you tell us the problem. Within 48 hours Asia Solnyshkina and the architect who would lead the work send you a one-page product spec (PRD) with the scope, the price and the dates.
The spec is a living document: if you start a sprint, we keep this same page up to date. If you do not, the page is yours, and any team can work from it.
A one-page product spec with the scope, the price and the dates, 48 hours after a 30-minute call. Free.
Or write to info@prosense.digital. We reply within one business day.
For fintech
900,000+ people use it each month. We shipped 140+ releases in 2026, and the contract is in its third year.
info@prosense.digital
We work as its product team. Asia Solnyshkina, our founder, has been the product owner since the 2024 launch.
On a separate project we built native iOS and Android trading apps with full brokerage integration, from zero to launch in 5 months.
Claude, Anthropic's AI model, writes most of our code, and an engineer reviews every change before it reaches you. The repository, cloud and analytics accounts are in your company's name from day one.
Your first request becomes a one-page product spec. Before the four-week sprint starts we agree in writing on its scope and price. If our estimate is wrong, we finish that scope at that price, and the extra weeks are on us.
In week one you get a link to the work in progress, and at the end of that week either side can stop. The engineers on your project reply within one business day, and at each milestone you get an exit kit, so your own team or another can take the work over.
Add-on
Every fintech landing page and test has to match the brand book and pass compliance review. At the fintech above, each new page also had to be built in code, so the growth team waited two weeks for it and its A/B tests started too late.
Forj is the AI workspace we built for that. It assembles on-brand pages and A/B tests from components your engineers approved, so marketing can publish a page the same day compliance clears it. The growth team has published 130+ pages with it. Forj has its own site, and we quote its price on a call.
See ForjA 30-minute call with Asia Solnyshkina and the architect who would lead the work.
On a 30-minute call you tell us the problem. Then you get a one-page reality contract: the result, the price, the end date and what week one must show.
At the end of week one either side can stop. You then pay a quarter of the sprint price, or nothing if you found the week useless.
Four weeks at a price fixed before we start. Either side can stop at the end of week one.
On a 30-minute call you tell us the problem. Within 48 hours Asia Solnyshkina and the architect who would lead the work send you a one-page product spec (PRD) with the scope, the price and the dates.
The spec is a living document: if you start a sprint, we keep this same page up to date. If you do not, the page is yours, and any team can work from it.
A one-page product spec with the scope, the price and the dates, 48 hours after a 30-minute call. Free.
Or write to info@prosense.digital. We reply within one business day.
